MC Hammer's 'U Can't Touch This': The 1990 Anthem

"U Can't Touch This," released in 1990 by MC Hammer, wasn't just a song; it was a cultural phenomenon. It was the anthem of a generation, blasting from every radio station, music video channel, and school dance. The song's infectious beat, Hammer's energetic delivery, and the unforgettable dance moves made it an instant classic. But what exactly made "U Can't Touch This" so iconic, and why does it still resonate with audiences today? Let's dive into the history, the music, the impact, and the lasting legacy of this unforgettable track.

The magic of "U Can't Touch This" lies in its simplicity and catchiness. The song's main hook, built around a sample from Rick James's "Super Freak," is instantly recognizable and undeniably groovy. MC Hammer's confident and charismatic delivery, combined with the song's upbeat tempo, creates an atmosphere of pure fun and exuberance. This isn't a song about deep philosophical concepts or complex social issues; it's a song about feeling good, being confident, and knowing your worth. And in a world that often feels overwhelming and complicated, that message resonated deeply with listeners of all ages and backgrounds. The track was a masterclass in how to create a pop culture moment, and it cemented MC Hammer's place in music history. Beyond the immediate catchiness, the song's genius also lies in its masterful sampling. "Super Freak" was already a hit in its own right, but Hammer took its iconic bassline and transformed it into something entirely new, creating a unique sonic landscape that was both familiar and fresh. This demonstrated a keen understanding of musical trends and an ability to tap into the cultural zeitgeist, making the song an instant earworm.

MC Hammer, born Stanley Kirk Burrell, was already a rising star in the late 1980s with albums like "Feel My Power" and "Let's Get It Started." However, "U Can't Touch This" catapulted him to superstardom. His flashy style, energetic performances, and family-friendly image made him a crossover sensation, appealing to audiences far beyond the traditional hip-hop fanbase. The song's success was also due in no small part to its groundbreaking music video. In the early days of MTV, music videos were still a relatively new art form, and Hammer's videos were pushing the boundaries of what was possible. With its vibrant colors, elaborate sets, and of course, Hammer's signature dance moves, the "U Can't Touch This" video was a visual feast that captivated audiences around the world. The video played a crucial role in the song's success, helping to establish Hammer as a true entertainer and solidifying his place in pop culture history. His charisma was undeniable, and he knew how to connect with audiences on a personal level, making him a relatable and beloved figure.

The Rise of Hammer Time

"U Can't Touch This" wasn't just a hit song; it launched a cultural phenomenon known as "Hammer Time." Hammer's signature parachute pants, his elaborate dance routines, and his larger-than-life persona became instantly recognizable and widely imitated. Kids everywhere were trying to emulate his moves, and his fashion sense became a major trend. The phrase "Hammer Time" entered the cultural lexicon, becoming a catchphrase used to describe moments of excitement, energy, or unstoppable momentum. Hammer's impact extended beyond the music industry, influencing fashion, dance, and popular culture as a whole. He became a role model for young people, demonstrating that it was possible to achieve success through hard work, dedication, and a positive attitude. He represented a new generation of hip-hop artists who were pushing boundaries and challenging conventions, and his influence can still be felt today. But the phenomenon that was “Hammer Time” wasn’t just about the music and the moves, it was about the feeling that anything was possible. It was about the energy and optimism of the early 90s, and Hammer was at the forefront of it all, leading the charge with his infectious enthusiasm and unwavering belief in himself.

The song's success led to numerous awards, including Grammys for Best Rap Solo Performance and Best Music Video. The album "Please Hammer Don't Hurt 'Em," which featured "U Can't Touch This," became one of the best-selling rap albums of all time. Hammer became a global superstar, touring the world and performing for millions of fans. He appeared on television shows, in movies, and in commercials. He was everywhere, and it seemed like nothing could stop him. It’s important to understand the context of the music scene at the time of the song’s release. Hip-hop was still emerging as a mainstream genre, and many artists were struggling to gain recognition and respect. Hammer’s success helped to break down barriers and pave the way for future generations of hip-hop artists. He proved that hip-hop could be commercially viable and culturally relevant, and he opened doors for other artists to achieve similar levels of success. He helped to legitimize the genre and bring it to a wider audience, playing a crucial role in the evolution of hip-hop as a whole.

The Sampling Controversy and its Impact

Despite its massive success, "U Can't Touch This" also faced controversy. The song's heavy reliance on the "Super Freak" sample raised questions about copyright infringement. Rick James, the writer and performer of "Super Freak," eventually sued MC Hammer, and the two parties reached an out-of-court settlement. This lawsuit highlighted the growing importance of intellectual property rights in the music industry and set a precedent for future sampling cases. The controversy surrounding the sample did little to dampen the song's popularity, but it did raise important questions about the ethics of sampling and the need for clearer guidelines regarding the use of copyrighted material. The case served as a cautionary tale for other artists who were using samples in their music, and it led to a greater awareness of the legal and ethical issues involved. It’s worth noting that the controversy wasn’t just about the legal issues, it was also about artistic integrity. Some critics argued that Hammer’s reliance on the “Super Freak” sample was a sign of creative laziness, and that he should have created something entirely original. However, others argued that sampling was a legitimate art form in its own right, and that Hammer’s skillful use of the sample transformed it into something entirely new and unique.

Regardless of the controversy, the fact remains that "U Can't Touch This" would not have been the same without the "Super Freak" sample. The bassline is the song's foundation, and it's what gives it its undeniable groove. Without it, the song would simply not have had the same impact. It’s also important to remember that sampling has been a part of music for decades, and it has played a crucial role in the development of many different genres. From hip-hop to electronic music, sampling has allowed artists to create new and innovative sounds by building upon the work of others. It’s a form of artistic collaboration, and it can be a powerful tool for creating new and exciting music. The key is to do it ethically and legally, respecting the rights of the original artists and giving them proper credit for their work. Ultimately, the controversy surrounding the “Super Freak” sample helped to shape the landscape of the music industry, leading to greater awareness of the legal and ethical issues involved in sampling. While it may have been a difficult time for Hammer, it ultimately helped to pave the way for a more fair and equitable system for all artists.

The Legacy of 'U Can't Touch This'

Decades after its release, "U Can't Touch This" remains a beloved classic. The song's infectious beat and memorable dance moves continue to be popular at parties, sporting events, and other gatherings. The song has been featured in numerous movies, television shows, and commercials, further cementing its place in popular culture. It's a testament to the song's enduring appeal that it continues to resonate with audiences of all ages. The song's message of confidence and self-empowerment is timeless, and its upbeat tempo and catchy melody make it impossible not to dance along. But its legacy extends beyond mere nostalgia. It represents a pivotal moment in music history, a time when hip-hop was breaking into the mainstream and challenging the established norms of the music industry. Hammer was at the forefront of this movement, and his success helped to pave the way for future generations of hip-hop artists to achieve similar levels of success.

MC Hammer's career eventually declined, and he faced financial difficulties. However, his impact on music and popular culture remains undeniable. "U Can't Touch This" is a reminder of a simpler time, a time when music was all about having fun and feeling good. It's a song that brings people together, regardless of their age, background, or musical taste. It's a song that makes you want to dance, to sing along, and to feel confident in yourself. And that's why it will continue to be loved and celebrated for many years to come. Moreover, Hammer's story is a cautionary tale about the dangers of fame and fortune. He rose to the top of the music industry, only to lose it all due to poor financial decisions and mismanagement. However, he has since rebounded and found success in other ventures, demonstrating his resilience and determination. His story serves as an inspiration to others who have faced setbacks in their lives, reminding them that it's always possible to pick yourself up and start again. Ultimately, the legacy of “U Can't Touch This” is one of joy, celebration, and empowerment. It’s a song that continues to bring people together, and it will forever be remembered as one of the most iconic and influential songs of the 1990s.